In-house product development, from brief to industrial reality.

How a project is built

• Briefing and aesthetic decoding — reading the client's intent, references, target customer and price architecture.
• Material direction — sourcing fabrics and trims aligned with the product's technical and commercial requirements.
• Pattern construction — drafted internally, in dialogue with the client's design team on fit, ease, proportion and workmanship.
• First prototype — produced in-house in our sample room, reviewed jointly with the client.
• Iteration cycles — fit samples, technical adjustments, material validations, lab dips, strike-offs.
• SMS development — for showrooms, pre-orders and commercial presentations.
• Pre-production sample (PPS) — produced and validated at the selected production site by our monitoring team, under the same line, operators and equipment that will run the bulk order.
• Industrialization package — complete technical file transferred to the selected production partner.

This model keeps technical mastery in the studio, allowing production to move between factories without losing quality consistency.